Mobile marketing is one of the newer contexts for marketing your real estate business. If you have a smart phone (iPhone, Droid, Blackberry, etc.) you are probably already up on some of the ways to market mobile. But if you aren’t up on it, what exactly is mobile marketing?

Just to give you an idea about this area of technology, it is projected that over the next two years, sales of smart phones will greatly outpace the sale of computers. This says something about the direction and future of technology and communications!

For real estate agents, there are a few ways you can make use of the mobile platform to advertise your listings and work with you clients. I will focus on using QR Codes in this post.

QR Codes
What?: These are funny looking squares of squigglies that ‘talk’ to your smart phone. Someone swipes their phone over the code (using a free app downloaded to their phone) and are immediately directed to a linked webpage (that is formatted to be viewed on a phone).

How?: These codes can be used on web pages but more effectively, they can be placed on hard copy ads or signs. Someone drives by your listing, swipes his phone over your code on the sign, and instantly receives a view of the listings. You are also alerted to the request.

Where?: There are a few different ways to implement QR Codes for your business. There are companies that offer the full system, or you can piece together applications free on the web that will cover your QR Code needs.

Systems:
If you own a Success Website system, they have integrated the codes and ads for you already. You just need to get them printed on your signs and hard copy ads.

Free Versions:
You can use Vyoo.it to create a mobile friendly landing page with your property listing info on it.
Use Goo.gl to turn a link into a QR Code.
Video Version: A really easy way to hook up a QR Code to listing info is to grab the link to a listing’s video if you are using video, and generate the QR Code at Goo.gl. Voila!